Challenges
- They wanted to target 3 locations in Australia but their ads were being displayed worldwide leading to a higher CTR with less leads: which means they were getting traffic, they were burning the budget but they were not getting leads.
- They wanted to increase their conversion rate and reduce their cost per conversion.
- Their keywords had low search volume
- They were unable to track AdWords conversions accurately.
- Their ad copies were not relevant to landing pages and hence they were having a low quality score.
- Their keywords drove irrelevant clicks because the target locations were not specific to service areas.
- They were unable to track AdWords conversions accurately.
There was thus a need to set up a refined PPC campaign to gain a higher number of conversions locally in North West & Ryde, Parramatta and The Hills District, NSW, Australia for the relevant keywords(highly competitive).
Solution
- We presented them with 3 different campaigns focusing on the 3 locations and enabled Radius Targeting to target the users within a set proximity radius.
- We presented them with 3 different campaigns focusing on the 3 locations and enabled Radius Targeting to target the users within a set proximity radius.
- We also used the Dynamic Search Ads to smartly direct the potential customers to our client’s site. This directly improved the click through rate(CTR) as the ads now were dynamically modified according to the search terms that the users entered.
- We also added a few negative match keywords to our ad-groups to prevent the ads from being displayed on irrelevant sites which further reduced the cost of the campaign.
- We optimized the landing pages with better call-to-actions and made the pages relevant to the ad-copies. This increased the quality score of our keywords.
Result:
The website started ranking for 233 keywords. Here is the screenshot:
The backlink profile of the website also has been continuously increasing since we started working on the project. Here is the screenshot:
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
Let’s Talk about you
Rated Among Top SEO Companies in india
White hat SEO Only.
White label Reporting.
2500+ No. 1 Rankings.
Outsourcing Partner of 50+ Digital Marketing Agencies.
4500+ 1st page ranking
150+ Digital Marketing Experts.
Testimonials
What Our Client’s Say
We hired Webbers Live after using two other marketing companies in the past 5 years, both of which did not yield satisfactory results. When they took over our website and began managing our online exposure our leads increased greatly.
