Challenges
- Trendy Women was founded in 2017. Being a fairly new business, it lacked brand recognition. There was a minor brand presence in the large-scale fashion e-commerce market.
- As the website was new, it had an almost negligible or no social media presence to speak of.
- Generating a bigger social traffic and converting leads was tough-grind during the initial stage.
- Fashion e-commerce is an immensely competitive niche and the client required a strong social media strategy to build brand consciousness.
- The client was impatient for results that came in form of leads and was continually worried about the brand presence.
- There was a desperate need for powerful content engagement strategy as there were no routinely postings.
Solution
- We started by optimising Facebook page of the client, adding appealing cover and profile images to gain visibility as more authoritative business amongst the target audience.
- Our team induced the campaign with strong and routinely postings that were interpolated with relevant hashtags.
- Being in a competitive niche such as e-commerce for women clothing the client needed a strategic approach to gain organic followers. A comprehensive research was made for the relevant hashtags to make it consistent and compatible with the posts and the products offered by the business.
- We built an enticing social media campaign to increase the organic followers with routinely engaging posts while also boosting the posts to amplify the reach.
- Carousels and Run ads were offered to make campaign more sturdy. This helped us communicate to more audience increasing our page followers
- We set up attractive social media profiles for the client and started with a new Instagram account for reinforcing discernability amongst the target audience.
Result:
During all these months our posts and videos have been praised for high user-engagement, increasing client’s website traffic
Even our Instagram account have seen a steady rise of followers. Check out the screenshot of the client profiles’ below:
The website started ranking for 233 keywords. Here is the screenshot:
The backlink profile of the website also has been continuously increasing since we started working on the project. Here is the screenshot:
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
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We hired Webbers Live after using two other marketing companies in the past 5 years, both of which did not yield satisfactory results. When they took over our website and began managing our online exposure our leads increased greatly.
