Sacramento4Kids is an online family resource guide for kids within the Greater Sacramento area. From Events, Arts & Music, Birthday Parties, Camps, Child Care, Classes to Deals & Discounts, Schools, Field Trips, Health Providers, Kids Eat Free venues and Places To Go, parents can find an array of resources for their kids.
Challenges
- The internal pages of the website had little or no content and thus, were not keyword optimized.
- It had no organic rankings and very little customer base.
- Sacramento4kids had invested a significant resources in content marketing by building their blog with the goal of directing traffic to their main site.
- Sacramento4kids had invested a significant resources in content marketing by building their blog with the goal of directing traffic to their main site. Though this was considered as “warm traffic” as the users would not be interacting with the brand in the first go, but still if they’ve reached the blog and read the articles, they have managed to show some level of engagement. So, there was a need to increase their blog traffic too.
Solution
- We started with optimizing the website locally by creating local business listings and also got 3-4 high-quality contextual links from high DA, high TF sites
- We fixed the content of the pages according to their relevant keywords.
- We also drafted new engaging content for the pages which had no substantial content and optimized them according to the keywords.
- We optimized the landing pages and included better call to actions which increased the conversion rate.
- We performed a full on-page optimization for the website which included Robots.txt optimization, reducing the load time of the website, creating optimized Meta tags and optimizing the Image Alt tags .
- We also got the “Breadcrumbs” navigation updated on all the internal pages of the site (including the blog section) to offer a one-click access to the higher site levels.
Result:
It’s been 2 months since the start of the campaign and Sacramento4kids is receiving the first page rankings for all the targeted location based keywords in Google SERP like “birthday parties Sacramento”, “Sacramento kids events”, “kids activities Sacramento” and the others. Here is the screenshot:
The website started ranking for 233 keywords. Here is the screenshot:
The backlink profile of the website also has been continuously increasing since we started working on the project. Here is the screenshot:
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
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