PTC Recruiting
Digital Marketing helps in building and growing your brand further with creative, data-driven, tech-focused strategies that enable you to meet your business goals.
Project Brief
- PTC Recruiting is an award winning recruitment agency based in Canada, delivering reliable consultancy service to the clients and candidates. However, what the client had in hand was an out dated, non-functional website with fragmented technology framework and performance issues.
- The client was looking for a reliable partner to develop a responsive website in a new best-in-class CMS and found the right match in iMark Digital Solutions. Our team of experienced website developers understood his needs and created a new, custom- designed website to nurture its pool of applicants as well as organizations looking to fill open positions and improve visitor conversion numbers.
Solution
- Designing an easy way for customers to plan their visit to the market and find vendors on the location
- Creating a smooth, easy-to use registration process for recruitment website.
- Integrating basic forms throughout the responsive site to capture enquiries.
- Improving organic SEO search results and boost overall conversion.
- Ensuring the website can be easily used on all devices, from smartphones to PCs.
- Incorporating ‘click to call’ functionality and links to the company social media pages.
1. Research
The client’s objective was to develop a responsive website to support multiple locations (Greater Toronto and Halifax) and improve the performance while increasing visits, sales and engagement.
With this in mind we set out to create a site that offered world-class design, high performance and total flexibility based on several aspects.
For e.g.: the use of phrases like “Flexible Staffing Solutions” tells us that their challenge was not simply to deliver recruiting services to the targeted locations, but also to solve a problem internally that they could be proud of.
While going through the design exploration phase, we conducted site analysis, reviewed the existing website’s functionality and link portfolio, utilized automated tools to check on what norms are followed already, concluded there were a variety of valuable opportunities for PTC Recruiting to grow its reach, improve brand awareness, and significantly increase organic search engine traffic by means of a calculated search engine optimization campaign.
2. Strategy
Digital Marketing research specified an opportunity for brand supportive design and an improved user experience. A mobile-first design, high-end functionalities and user funnel nurturing were key strategies for generating substantial growth.
We developed a slick, mobile-first responsive website that emphasizes the PTC’s long-standing position as Canada’s leading recruitment consultancy firm in the digital industry.
The new site leveraged WordPress CMS for multi-location support and easy-to-use, scalable site management. We carefully integrated the lead generation opportunities throughout the design.
Each section was clearly defined, and the user-journey had been refined and mapped extensively resulting in a beautiful and user-friendly website that stands with the recruitment firm, head and shoulders above the competition.
3. Progress
Digital Marketing delivered a visually engaging and stylistically appealing user experience. The new website creates a professional yet soothing first impression.
In terms of functionality, PTC now has a responsive site which provides users a constantly satisfying experience, while creating intuitive navigation points and user-journeys.
- +400% Mobile Engagement
- Revenue is up 68%
- 7 million Sessions, up 26%
- 2 million Users, up 21%
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We hired Webbers Live after using two other marketing companies in the past 5 years, both of which did not yield satisfactory results. When they took over our website and began managing our online exposure our leads increased greatly.
