Mazda is Australia’s leading and one of the most treasured car dealers with an extensive customer clientele. With sound infrastructure, and consolidated client base, it has managed to weave a long-staying market for sustained growth and business profitability.
The company approached us with their poor conversion rate despite having a paid search campaign. The project was handed over to our leading PPC team to fix the issues and deliver positive results.
Challenges
- The website loading time was unsatisfactory delaying the response for the visitors, whilst reducing the click through rate (CTR).
- The website was riddled with 404 errors frustrating the visitors and procrastinating the lead conversion.
- The company lacked a well thought out paid search campaign that compounded to increased cost per click (CPC) with barely any conversion.
- The paid ad campaign employed improper targeting of keywords that failed to attract and engage customers to fuel conversions.
- Also, the negative keywords were conspicuously absent which further weakened the paid search campaign.
Solution
- Our PPC team formulated a new paid search campaign to streamline the business flow.
- Our PPC team conducted extensive keyword search to determine keywords including negative to attract relevant traffic toward robust ads, and propel them to generate sales.
- Our PPC team collaborated with web development experts to fix and eliminate 404 errors and improve website loading time to brush up user engagement.
Result:
Our PPC team collaborated with web development experts to fix and eliminate 404 errors and improve website loading time to brush up user engagement.
The conversion rate got a huge boost from an average 52-55% per month to a whopping 250-300%, and improved the return on investment (ROI).
The CPC witnessed a steep drop to 8 USD from a monstrous 23 USD.
The website started ranking for 233 keywords. Here is the screenshot:
The backlink profile of the website also has been continuously increasing since we started working on the project. Here is the screenshot:
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
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We hired Webbers Live after using two other marketing companies in the past 5 years, both of which did not yield satisfactory results. When they took over our website and began managing our online exposure our leads increased greatly.
