Whilst the company has garnered immense popularity for its one-of-its kind business model, four years back, the owners entrusted iMark Infotech with a unique set of challenges to boost their online bookings for parlour.
Challenges
- The client did not provide back end access to their official website.
- The client did not have any account on Google analytics and search console for tracking their website traffic and website errors respectively.
- The client was coordinating with multiple development teams; it was exhausting to get concrete information about website development.
- It compelled the need of collaborating with one cohesive dedicated source to bring in sync the entire process of website development and optimization.
- All the parlour bookings were done on a third party platform, so there was no way out to track the exact source of conversions.
Solution
- Our SEO team set up Google analytics and Google search console accounts to closely monitor traffic and errors on the website.
- Our SEO team conducted extensive keyword research to find keywords with decent search volume for multiple locations.
- Our SEO team undertook painstaking efforts to create responsive landing pages to target niche customer segments across different locations on their mobile bookings.
- Our SEO team facilitated on-site and off-site process to optimize their website to rank them higher and attract organic traffic to increase online parlour bookings.
Result:
Our cut-throat SEO strategies notched up the website rank with 60% of the keywords amongst highly rated in the domain and with another 10% keywords continued to soar the SERP ranking.
Let us take you through a quick round of our priced results:
Selected SEO Keywords Soar Up SERP Ranking
Off-page SEO Drew Growth in Organic Traffic
Take a quick snapshot of the website’s backlink profile that witnessed a consistent rise ever since our SEO team came on board for the project.
Website Ranked Improved
Near 60% of the keywords found amongst highly rated in the domain, another 10% keywords continued to increase the SERP ranking.
If you are interested in ranking your website in the organic results, let us do some awesome work for you too.
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We hired Webbers Live after using two other marketing companies in the past 5 years, both of which did not yield satisfactory results. When they took over our website and began managing our online exposure our leads increased greatly.
