What Will Bad Web Design COST You?
What Will Bad Web Design COST You?
What Will Bad Web Design COST You?
You probably already know how essential a website is for your business. Whether you are a multinational corporation, mid-scale organization or local business, owning a website has become an absolute necessity in today’s digital-first world.
However, as the competition grows fiercer for businesses to reach and convert customers online, simply having a website to check off the box is no longer sufficient. Certain aspects such as the aesthetics, information and functional quotient have become increasingly important when evaluating the cost-effectiveness of a website. In fact, evaluating a website design project is no longer just about the financial costs but also the notional cost for a bad website design.
Simply put, having a website isn’t a once-and-done activity. Here are some key ways in which poor web design can negatively impact your digital marketing strategy and overall cost your business.
You lose customers.
Think of a physical retail setting – a customer walks into a store and is met with rude staff, an unappealing environment or is unable to easily find the product or service they are looking for. It’s safe to assume that that customer won’t stay in the store much longer, let alone end up buying anything. Similarly, if users have a poor experience while visiting your website, they are unlikely to convert into paying customers.
A poor experience may be due to –
- Bad design
- Complicated layout
- Lack of adequate call-to-actions
- Lack of responsive design or cross browser incompatibility
The reasons can be many. But an overall poor user experience will definitely cost you a prospective client or a potential lead.
Your search engine visibility suffers.
These days, finding information online is a mere Google search away. But the key to the success of a website is to rank for the relevant keywords and remain on the first page. A common joke among the tech community goes – The best place to hide a dead body? On Page 2 of Google, as no one ever looks there! Several studies have proved this jab stating that 75% of users will never scroll past the first page of Google search results. Missing or irrelevant content, poor design and slow websites will dampen your search engine rankings, making it more difficult for new users to find you in online search. Again, costing you that ONE BIG prospective lead you are hunting for.
Your competitors win.
When faced with so many options at their fingertips, online customers are likely to gravitate towards what best meets their needs in an efficient and user-friendly manner. So keeping that efficiency (design and usability) remains the numero uno factor. If your website takes too long to load or has poor functionality, your potential customers might just click on your competitors link instead. There is a good reason why top companies like Just Dial, Myntra, Amazon or Naukri invest heavily in the top SEO talent for their company.
You leave a bad impression.
A well made, professional website leaves that breath of fresh air that keeps the prospect interested and motivates him/her to revisit your website. A poor website on the contrary creates a bad brand image. In this world of marketing, jo dikhta hai wohi bikta hai. So make sure you show your best foot forward on the web. When a user clicks on a slow loading, poorly designed website, it leaves a negative impression in their minds. With so many alternatives out there, you can pretty much forget being given a second chance.
In the post pandemic era, to capture and retain customer attention businesses need to prioritize the quality of digital assets, beginning with their website. The costs of bad web design far outweigh those that you would incur if you allocated some of your marketing budget towards good web design services. Try dedicating some more time and resources towards optimizing your website for the best possible user experience, and you’re much more likely to succeed in defining and strengthening your digital brand presence.
OFF PAGE SEO 2021
What steps should be followed for OFF Page SEO. If you are new in SEO or learning SEO to get ranking of your website, you must read this blog, You will understand what SEO is and how to execute it!. To understand the working process of search engine, you must have experience of working on different type of websites. You cannot use the same strategy for different websites for ranking, you need to do website optimization according to the recent updates of search engine bring your website in top ranking.
SEO OFF Page latest Techniques to be followed in 2021 :
1. Social Sharing:
You have to join to the most prominent Social media platforms where person to person communication is established, person to business communication is established for example, Facebook, LinkedIn, Twitter, Google+, Instagram and so on., and make yourself your very own profile or business profile. This permits you to broaden your online presence and maximize system of contacts, to associate and interface with your companions, to impart things to one another, and above all promote your website/blog and generate your online lead/sales. You must use SMO – Social Media Services to make brand awareness.
2. Link Baiting:
Of Course its famous method to rank your site called Link Baiting. In the event that you deliver a truly prevalent special post for your site, then other individuals might need to connection to it. Maybe you have duplicated/distributed another site’s contents on your webpage, keep in mind to put their site link as a source of perspective. Do it for others and, if your substance is dependable, given others a chance to do it for you. This is another approach to expand your link fame.
3. Directory Submission:
Yea, sometimes I also believed that this process (Directory Submission) is dead, But It is simply in light of how we are selecting those directories and how effectively we are picking the classification for promotion. You could submit to general indexes, yet for greatest impact, you are in an ideal situation submitting to corner catalogs. Obviously, I believe that it gives entirely deferred (delayed) results, however it well doing it.
4. Social Bookmarking:
Social Bookmarking is another extraordinary method for promoting your site. Present your most recent blog entries and pages to the most well-known bookmarking websites, as StumbleUpon, Digg, Delicious, Reddit, and so on. Web indexes truly like these sorts of destinations in light of the fact that the substance on these locales is upgraded as often as possible.
5. Photo/Video Making & Sharing:
All SEO experts suggests that create your own images and video and utilize on your webpage, then you can share them on a large portion of the significant photograph and video sharing sites like Flickr, Photo Bucket, and so on. Same do for videos created by you, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. Other individuals will have the capacity to see them and link on them, ideally taking after a connection to your site will increase ranking your site.
6. Classified Posting:
If you are promoting any website which provides services to customers, you can target all local areas using high pr classified websites. Post your services Title (Keyword based), and description contents, always remember that main keyword of your services must be included once in 1st paragraph of the description.
7. Local Listings:
Present your site to destinations like; Google Local, Maps, Yahoo Local, Yellow Pages, and so on. This will help you to reach a targeted audience according to location.
8. Business Reviews and Question Answer:
Compose unique reviews about others organizations or ask your companions/customers to write a review of your business in real business review websites in your zone. You can effectively take an interest in questions answers on websites such as Yahoo Answers. If you answer and asking important inquiries on your site, you develop your notation as a brand in that particular field. On the other side that you don’t spam, this is another incredible approach to build your link prominence.
9. Link Building By Unique Content:
Link Building Process seems easy for those who just copy paste same Title, Meta Description of the page in every websites while link building. It will harm your website rank. You must create different content for submission in different websites. Create less but quality links with unique content.
Moreover, as far as my SEO experience concerned keep your website full of original content as on page and page should be well responsive and AMP too then only these steps will rank your website.
10. Creating Video Content:
SEO trend 2021 says that focus on creating more and more video content. Yes, content quality matters here too. To rank a website in Google is long term work, it takes at least 3 to 6 months and some keyword takes more than years. Videos help you to engage your customers on your channels or website also. Engagement is the most important part of SEO and you must focus on the things which engage your users. When google get to know that users are staying on your website means they are getting the content they searched for.
Hence, Google gives your website priority and boost up your rank. Video Content is best way of engagement. In 2021, only few visitors are going to read your paragraph of your web page instead they will prefer engaging videos.
Off Page SEO 2021 – Latest Techniques
What steps should be followed for OFF Page SEO. If you are new in SEO or learning SEO to get ranking of your website, you must read this blog, You will understand what SEO is and how to execute it!. To understand the working process of search engine, you must have experience of working on different type of websites. You cannot use the same strategy for different websites for ranking, you need to do website optimization according to the recent updates of search engine bring your website in top ranking.
1. Social Sharing:
You have to join to the most prominent Social media platforms where person to person communication is established, person to business communication is established for example, Facebook, LinkedIn, Twitter, Google+, Instagram and so on., and make yourself your very own profile or business profile. This permits you to broaden your online presence and maximize system of contacts, to associate and interface with your companions, to impart things to one another, and above all promote your website/blog and generate your online lead/sales. You must use SMO – Social Media Services to make brand awareness.
2. Link Baiting:
Of Course its famous method to rank your site called
Link Baiting. In the event that you deliver a truly prevalent special
post for your site, then other individuals might need to connection to
it. Maybe you have duplicated/distributed another site’s contents on
your webpage, keep in mind to put their site link as a source of
perspective. Do it for others and, if your substance is dependable,
given others a chance to do it for you. This is another approach to
expand your link fame.
3. Directory Submission:
Yea, sometimes I also believed that this process (Directory Submission) is dead, But It is simply in light of how we are selecting those directories and how effectively we are picking the classification for promotion. You could submit to general indexes, yet for greatest impact, you are in an ideal situation submitting to corner catalogs. Obviously, I believe that it gives entirely deferred (delayed) results, however it well doing it.
4. Social Bookmarking:
Social Bookmarking is another extraordinary method for promoting your site. Present your most recent blog entries and pages to the most well-known bookmarking websites, as StumbleUpon, Digg, Delicious, Reddit, and so on. Web indexes truly like these sorts of destinations in light of the fact that the substance on these locales is upgraded as often as possible.
5. Photo/Video Making & Sharing:
All seo experts suggests that create your own images and video and utilize on your webpage, then you can share them on a large portion of the significant photograph and video sharing sites like Flickr, Photo Bucket, and so on. Same do for videos created by you, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. Other individuals
will have the capacity to see them and link on them, ideally taking after a connection to your site will increase ranking your site.
6. Classified Posting:
If you are promoting any website which provides services to customers, you can target all local areas using high pr classified websites. Post your services Title (Keyword based), and description contents,
always remember that main keyword of your services must be included once in 1st paragraph of the description.
7. Local Listings:
Present your site to destinations like; Google Local, Maps, Yahoo Local, Yellow Pages, and so on. This will help you to reach a targeted audience according to location.
8. Business Reviews and Question Answer:
Compose unique reviews about others organizations or ask your companions/customers to write a review of your business in real business review websites in your zone. You can effectively take an interest in questions answers on websites such as Yahoo Answers. If you answer and asking important inquiries on your site, you develop your notation as a brand in that particular field. On the other side that you don’t spam, this is another incredible approach to build your link prominence.
9. Link Building By Unique Content:
Link Building Process seems easy for those who just copy paste same Title, Meta Description of the page in every websites while link building. It will harm your website rank. You must create different content for submission in different websites. Create less but quality links with unique content.
Moreover, as far as my SEO experience concerned keep your website full of original content as on page and page should be well responsive and AMP too then only these steps will rank your website.
10. Creating Video Content:
SEO trend 2021 says that focus on creating more and more video content. Yes, content quality matters here too. To rank a website in Google is long term work, it takes at least 3 to 6 months and some keyword takes more than years. Videos help you to engage your customers on your channels or website also. Engagement is the most important part of SEO and you must focus on the things which engage your users. When google get to know that users are staying on your website means they are getting the content they searched for.
Hence, Google gives your website priority and boost up your rank. Video Content is best way of engagement. In 2021, only few visitors are going to read your paragraph
of your web page instead they will prefer engaging videos.
Simple Ways To Optimize Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
The Basics of Blogging Search Engine Optimization
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!